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Nissan keeps investing in ev

By David Pearson

Undeterred by the slower-than-expected market adoption of electric vehicles and spurred by the ambitious plans of Volkswagen, Daimler, and BMW AG in the segment, Nissan and Renault are pushing ahead with the development of new cars to expand their line-up having already poured four billion euros ($5.32 billion) in developing and manufacturing electrical vehicles.

The Renault-Nissan alliance has six electric vehicles on offer, including Nissan’s Leaf and Renault’s Zoe mass-market sub-compact cars, and is trying to stimulate demand by lowering prices and forging agreements with city authorities to develop charging infrastructure. The higher price of electric vehicles relative to traditionally-powered cars is due to lack of scale, Mr. Ghosn said, and prices will come down as production volume rises.

Mr. Mann said Nissan is working on new models to beef up its product line that today consists of one model: the Leaf, a revamped version of which has gone on sale with a range of 199 kilometers, up from around 150 kilometers for the previous version. Since its launch in 2010, Nissan has sold 74,000 Leafs globally, well short of the company’s initial expectation.

More http://stream.wsj.com/story/corporate-intelligence/SS-2-60962/SS-2-325338/

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