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Moving Toward Sustainable Transportation By Simulating, Analyzing Daily Life

Imagine your life recreated in data, every car trip, bus ride, grocery store stop, and burrito run –– including when, why, and with whom you went –– represented by blips on a computer.

It’s recently been done in Southern California, the daily to-do’s of 18 million people tracked, logged, mapped, and analyzed. Baltimore is now getting the same treatment, and Seoul, Korea, may be next.

Why?

The massive undertaking is all in the name of sustainable transportation, and some UC Santa Barbara geographers are central to the mission. With colleagues from the University of Texas at Austin and from Arizona State University, they’re collaborating with some of the nation’s most crowded municipalities to inform emissions policy through data collection, synthesis, and analysis.
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