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Electric Cars’ Demand/Price Curve
What’s interesting about the case with electric vehicles is that their early adoption curve is already ahead of the now popular and affordable hybrids.

The history of the American marketplace is filled with examples of innovative, timesaving, lifesaving and, yes, fun products that start out expensive but then drop in price to become available for the rest of us (“A Green Car Named Desire,” Review & Outlook, Sept. 18). And while we all wish calculators, cellphones, HD TVs and laptops started out affordable, they didn’t. Only the upper class or early adopting enthusiasts were able to buy them when they were first introduced. But because of (and clearly not despite) these early adopters, prices eventually dropped and we were all able to enjoy these game-changing devices.



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