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Is $35,000 Or Less The Threshold Price For Volume Electric Cars?

The recent $5,000 price cut for the 2014 Chevrolet Volt has dropped the range-extended electric car into a significant price bracket.

That group is the “$35,000 and under” club–occupied by every plug-in car on sale right now except for the Tesla Model S and the Toyota RAV4 EV.

It makes us wonder: Is $35,000 a kind of threshold price for volume electric cars?

Do customers see any vehicle above this point as inherently less attainable–making a price tag of $35,000 or less (before incentives) the limit to what most customers will pay?

Sub-$35K Volt

That the Chevy Volt, recently dropped to $34,995, has had its best-ever month can be no coincidence. A price drop will always help sales along, but with over 3,300 vehicles sold in August the Volt beat its October 2012 best by almost a quarter.



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