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EVs and plug-in hybrids to dominate Frankfurt Motor Show | EV Fleet World

EVs and plug-in hybrids to dominate Frankfurt Motor Show
A new generation of mainstream EVs and performance plug-in hybrids are set to be debuted at next week’s Frankfurt Motor Show, according to the auto analyst team at IHS Global Insight.
Automotive analyst Tim Urquhart says that the launches will form a key trend as ‘OEMS hope that increasing critical mass of EV products on the market will help boost the thus far less than impressive sales across the European region and beyond’.

He added: ‘The BMW i3, VW e-up! and the EV variant of the Golf will all add to the range of EV models on sale across the European market. It is these cars, along with other recent entrants such as the Renault ZOE, and the current best-selling EV, the Nissan LEAF, which will dictate whether the first generation of EVs will be expensive brand-building loss-leaders or actually contribute meaningfully to the bottom line profits and sales volumes.

‘If one takes the ZOE as an example, the omens do not appear hugely encouraging. France is Europe’s biggest EV market and in the first half of the year the Zoe commanded what would appear to be an impressive 75% share of the market. However, this is still only equates to sales of 3,592 units.’

More http://evfleetworld.co.uk/news/2013/Sep/EVs-and-plug-in-hybrids-to-dominate-Frankfurt-Motor-Show/0438010720

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