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Diversity ensures the right vehicle for any Canadian in Nissan and Infiniti showrooms

This is a very exciting time in the automotive industry. Never before has the consumer been so informed and empowered. With limitless access to information and more choice than ever before, buyers in Canada are able to demand more and, as automakers, we have to listen.

I’ve had the opportunity to work in several different regions including the U.S., Europe and Brazil, and this experience taught me the value of listening to the market and observing the differences within it. In the nine months I’ve been in Canada, this lesson has served me well as I have never seen a market so diverse.

For Canadians, this diversity represents an incredible source of pride and the challenge for us is to offer the right vehicle, at the right time. Not an easy task, but one that the team at Nissan and Infiniti is focused on.

Unmatched innovation Our goal is to bring innovation to everyone, rather than reserving it for a select few. Two of the world’s most renowned vehicles can be found in Nissan showrooms. The 100-per-cent electric Nissan LEAF is the world’s best-selling all-electric car with almost 75,000 sold to date. At the other end of the spectrum, the 545-horsepower Nissan GT-R is revered as one of the most impressive supercars ever built, with a price tag only a fraction of its competition.

Expression of innovation for Infiniti brings the world’s first “electronic steerby-wire system,” inspired by the latest jet aircraft technology, in the brand-new Infiniti Q50. Direct Adaptive SteeringT allows drivers to customize their steering settings for maximum performance, another world first.

Nissan: Canadian diversity focus Most Canadians are looking for a car somewhere in between the Leaf and the GT-R, and we bring the most relevant technologies, innovations and features to vehicles across our lineup. Take, for instance, the all-new Nissan Versa Note which offers exceptional fuel economy, best-in-class interior volume and smart technology.
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