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Disruptive Technology: How to Create Sustainable Transportation Without Conflict Materials

Heidi Lubin, CEO of Hybrid Electric Vehicle Technologies (HEVT) has a vision to create “high-performance, highly efficient, affordable and reliable electric motors.” Her vision is a real winner, taking the prize at several major competitions including the coveted Cleantech Open in California.

HEVT’s patented switched reluctance machines (SRM) “leverage smart software with optimally designed hardware to empower the next generation of electric motors.” The HEVT technology is 60% less expensive and potentially three times more efficient than competing technologies. The best part is HEVT motors are free of rare earth materials.

By replacing rare earth materials with simpler, more available metals, such as copper and steel, HEVT has created a sophisticated yet simple solution to providing clean motors essential to the American economy that reduce our dependence on foreign imports—as most rare earth metals of the world are controlled by China.


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