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California is gateway to electric car market

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Californians are known as early technology adopters, and electric vehicles are no exception.

More than half of consumers who registered a new electric vehicle through June did so in five metropolitan markets, with more than 35 percent in two California regions: San Francisco and Los Angeles, according to Polk data. Other top markets for electric vehicle registrations this year are Seattle, Atlanta and New York, the data company said.

While electric vehicle sales are still a fraction of U.S. auto sales, new registrations of electric vehicles to individuals topped 9,700 in California in the first half of 2013 and represented 1.1 percent of the state’s auto sales. Electric vehicle market share was 0.4 percent in 2012, according to the California New Car Dealers Association.

“A lot of the manufacturers have targeted California for the launch of their electric vehicle product,” said Brian Maas, president of the California dealers association, in a telephone interview. “Our consumers are cutting-edge and early adopters in this area.”

California residents are known for being environmentally friendly, said Anthony Pratt, Polk’s vice president of forecasting for the Americas.detroitnews.

In addition, electric vehicles are allowed to use carpool lanes in the Golden State and are eligible for state incentives on top of a federal tax credit. Adding to their attraction, electric cars are good for city driving


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