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7 Key Points from Global Survey of Potential Electric Car Buyers

A global survey of prospective electric car buyers conducted in 2010 and 2011 offers significant findings for electric-car makers worldwide.

Deloitte Touche Tohmatsu Ltd.’s (DTTL) Global Manufacturing Industry group surveyed 13,000 people in 17 countries on 5 continents. Countries surveyed include Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Italy, Japan, Korea, Spain, Taiwan, Turkey, the UK and the US.

Among the survey’s most notable results:

1. Few Willing First Adopters in More Developed Nations

The largest number of first movers are in India (59%) and China (50%), while just 4% of Japanese said they would be among the first buyers. The low number of Japanese interested in electric cars was surprising given Japan’s total dependence on foreign oil. The percentage of first adopters was also less than 10% in France, Belgium and Germany. In the US, the figure was 12%
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