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Toyota to unveil hydrogen fuel cell car at CES in January

Toyota will show a hydrogen fuel cell car in January in Las Vegas, sell it in 2015, get 10% better fuel economy from its next-generation Prius gas-electric hybrid and make its plug-in hybrids easier to recharge, company executives said today.

Taken together, these three goals, discussed at a news media briefing in Ypsilanti, indicate that Japan’s No. 1 automaker has no plans to relinquish its global leadership in alternative powertrain technology.

Largely through the expanded lineup of its three gas-electric Prius models, Toyota holds 70% of the U.S. market for nonplug-in hybrids. Ford is second at 13%, according to

The automaker sells 12 hybrid, plug-in hybrid or all-electric models in the U.S.


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