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Tesla Motors Inc (TSLA) Is Planning Something Big In China

china etfsTesla Motors Inc. (NASDAQ:TSLA) is planning something big for the world’s biggest market – China. This looks the right time for the electric carmaker to enter the Chinese market where the government is trying to reduce the sale of vehicles that emit greenhouses gases and the luxury vehicles become increasing popular among the Chinese buyers. The company CEO Elon Musk described the move as a “wild card” in the company’s future.

Tesla plans to open its first showroom in central Beijing at the exclusive Parkview Green mall later this year. It would be an 8,000-square-foot showroom, roughly three times the size of its U.S. showrooms.

However, TSLA would face challenges strengthening its base in the country, mainly due to the lack of charging infrastructure. Moreover, its flagship car Model S would be subject to import and luxury taxes in the country, which would push up its already steep price.
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Many global automakers have shown interest in capturing the potential luxury vehicles market in China, which by European brands. Last month, General Motors Company (GM) broke ground for a $1.3 billion plant in China that will manufacture its popular Cadillac luxury model. GM aims to produce 160,000 vehicles annually from the plant.

In February, General Motors began producing Cadillac XTS sedan at a plant in Shanghai. GM plans to expand Cadillac’s dealer network to 200 by the end of the year from 69 last year despite sluggish sales, as it is optimistic about the long-term growth in the segment. Ford Motor Co. (F) also plans to introduce its Lincoln luxury lineup in China in the second half of 2014.

After months of sluggish growth owing to weak economic conditions and restrictions imposed by the government on new vehicles, total vehicle sales in China reflected a steady growth of 11.2% in Jun compared with 9.8% in May, according to the China Association of Automobile Manufacturers (CAAM).


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