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Opinion on ecotality

Editors’ Note: This article covers micro-cap stocks. Please be aware of the risks associated with these stocks.

The recent announcement by Ecotality (ECTY) that it is on the verge of bankruptcy has been a shocker. This is especially because of the constant series of positive news coming from the Electric Vehicle (EV) and its ancillary industries. With Teslareporting a profit in two consecutive quarters, BMW announcing its first mass produced electric vehicle, the sale of EVs doubling in the U.S. in the first half of 2013, there have been plenty of examples to vouch for the brightening prospects of this niche segment.

The question that is on everyone mind is why did Ecotality fail? The company was hailed as a forerunner in the EV battery charging industry and a leading provider of charging station solutions, granted over $100M by the Department of Energy. In this article we will see if we can find an answer to this question.


Ecotality has three primary business lines (page 3) – 1) the Blink line of Electric Vehicle Service Equipment (EVSE) or “charging stations” for passenger EVs 2) the Minit-Charger line for industrial use mainly in material handling and airport ground support, and 3) testing and consulting services.

The company is primarily an infrastructure company that is engaged in selling and installing charging equipment. It is most well-known for partnering with US Department of Energy’s EV project for setting up public charging stations for passenger electric vehicles.



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