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Nissan on Record Pace for U.S. Sales With Core Model Growth

IRVINE, Calif., Aug. 24, 2013 /PRNewswire/ — With sales of more than 733,000 units through July, Nissan is having its best year on record in the United States, led by strong growth of core models like Altima, Sentra, Pathfinder, Versa and Rogue.

(Logo: http://photos.prnewswire.com/prnh/20080506/NISSANWORDMARKLOGO )

In an effort to accomplish aggressive growth targets for the region set in the company’s global ‘Power 88’ mid-term business plan, Nissan is in the process of introducing all-new versions of its five top-selling models in 15 months. With this effort that began with the all-new Altima in mid-2012 and culminates with the all-new Rogue later this year, Nissan will have redesigned key models that make up nearly 75 percent of the brand’s showroom volume.

Fred Diaz, Nissan divisional vice president, Sales and Marketing and Service and Parts said: “2013 is a pivotal year in Nissan’s U.S. growth strategy. With redesigned versions of Altima, Sentra, Pathfinder, Versa Note and Rogue in our showroom by year-end, customers are responding to the strongest lineup of vehicles we’ve ever offered with appealing designs, fuel efficiency and fantastic value.”

2013 Highlights:

— Nissan has set monthly records for overall U.S. sales in four of seven
months in 2013, with sales up more than 8.5 percent over 2012’s record
performance.

— Nissan Division has set monthly records in six of the seven months this
year, driving sales higher by more than 10 percent over a record 2012.
More wsj.com

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