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Global electric car survey: Japan and Russia–very positive; China and the U.S., not so much

The research giant GFK recently released the results of a 2013 survey on electric cars that focused on consumer attitudes in six different countries. Here’s what they found:

The strongest market opportunities lie in Japan and Russia where three-quarters or more of those responding had a favorable impression of electric vehicles. Spain comes in third with two-thirds having a favorable opinion. Then comes France. The USA places fifth with only 36 percent holding a favorable impression of EVs while China comes in last with only one in six holding a favorable impression of the electric vehicle.

You can see why automakers have slashed prices on electric models in this country. Here’s GFK’s analysis: “The main barrier is that (EVs) are seen as having a high purchase price and high maintenance costs. Customers in the U.S. are not willing to pay more for electric cars compared to conventional engine cars, and they would like to see a wider range of choices.”


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