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Could Toyota be Preparing a Supra-Inspired Sports Car?

Kaz Ohara, Toyota USA Sales CEO, sits down with Bloomberg’s Matt Miller to talk about the automaker’s plans to win over the U.S. truck segment, the rising demand for hybrid vehicles like the Prius and Rav4 EV, and the effect of the yen has on business. At the end of the interview, Ohara is asked about a possible new Toyota vehicle.

As for trucks, Ohara notes that it takes time to become a major player in any segment, which hinders the Toyota Tundra’s sales. Because its history in the U.S. market is relatively short when compared to Ford and GM, Toyota is setting out to establish the brand image and a unique position in the marketplace, Ohara said.

Miller switched topics to the rise of hybrid vehicles, and the fact that Toyota dominates the market, with 70 percent of all electric vehicles sold in the U.S. from Toyota. Ohara commented that in order for the Prius to be produced in the U.S., more investments will be needed. Currently, more hybrids are purchased in Japan, as the Japanese government offers large incentives, whereas in America, sales depend more on the economy as the government doesn’t offer the same support.


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