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BMW Sees No Rival in Tesla Model S as It Preps Plug-in Supercar – Businessweek

Bayerische Motoren Werke AG (BMW)’s rechargeable i8 sports car is entering a soon-to-be-crowded field of supercars with a hint of green. While they tap into Tesla Motors Inc. (TSLA) ’s popularity, they’re for different buyers.
“This is the supercar of the future: It has the driving performance of an M3, but gets more than 80 miles per gallon,” Ludwig Willisch, BMW’s North American chief executive officer, said Aug. 15 in an interview in Pebble Beach, California. Relative to Tesla’s Model S, the i8 is “a whole different animal — it competes with different concepts.”
The early success of Model S, with about 10,000 North American deliveries in the first half, is signaling there’s a market for premium rechargeable autos. BMW, Volkswagen AG (VOW)’s Porsche andGeneral Motors Co. (GM)’s Cadillac are all readying plug-in premium cars that could pull sales from Tesla. And Honda Motor Co.’s Acura NSX will be a made-in-America hybrid.


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