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BMW i3 Sales Predicted to be Between 3,500 to 3,800 Units Per Year; Cheap Leases Won’t be Offered

Soft sales is what IHS analyst Peter Nagel is predicting for the BMW i3.

Quoting Nagel:
No Cheap Leases Here

No Cheap Leases Here

“The demand is weak for electric vehicles and there is increased competition.”

IHS Automotive predicts that BMW i3 sales will top out at around 3,500 to 3,800 units per year in the US, which is far below what we think the future holds for the i3, but maybe these words from BMW North America CEO Ludwig Willisch play into the IHS’ low figure:

“We put a lot of resources into it so we have no plans to sell it cheap.”

Willisch is responding to Automotive News who asked if BMW would offer lease deals on the i3. We won’t see $199 per month leases on the i3, that’s for sure, but it seems Willisch is saying that no money will be put on the hood of the i3 to entice buyers.
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