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Audi A3 e-tron: plug-in hybrid hatch here next year

Audi Australia has placed pricing submissions in with Germany to get the Audi A3 e-tron here next year.

The launch of the A3 e-tron, which uses a turbo petrol engine and electric motor, would make it Audi’s first hybrid model on sale in Australia. While that means Audi trails BMW and Mercedes-Benz bringing a hybrid to market, the A3 should be first of the trio to offer plug-in capability. Claimed 1.5L/100km consumption for the A3 e-tron will also make it the most frugal by far.

“We have made some recommendations … about where it [A3 e-tron] should fit [in the range],” told Audi Australia managing director Andrew Doyle.

“Like any model we negotiate backwards and forwards with the factory.”

Doyle wouldn’t be drawn into narrowing the timing of the local introduction of the A3 e-tron, but in relation to its its overseas launch, admitted that “the delay is not that much, it’s in line with [regular A3]”.

Audi Andrew Doyle

The standard A3 arrived locally less than a year after its debut in European markets, meaning the A3 e-tron should be less than a year away.

The managing director refused to be more specific about where the A3 e-tron would sit in the line-up, saying that “it’s a tough one to answer [and] I think it’s a bit too early to make a statement on that”, however he did confirm that Audi is looking closely at competitor plug-in vehicles, including the Holden Volt.


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