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The Price of Electric Vehicles Is Falling; Is It Time To Buy? – Forbes

Ford Motor Co. is planning to lop $4,000 off the price of its electric Ford Focus for the 2014 model year, ending its stance as the last major holdout in the EV price warthat began earlier this year.
“Manufacturers are realizing that selling an electric car at a loss is better than not selling one at all,” said Karl Brauer, senior analyst at Kelley Blue Book. “And because these vehicles still make up a tiny percentage of total sales these automakers can absorb the financial loss with minimal pain,” he said. “But at some point electric cars will have to stand on their own in terms of generating a profit. In the meantime, if you’re a buyer looking to try out an electric car there are some excellent deals to be had.”
The base price of the 2014 Focus EV will be $35,200, down from $39,200 on the outgoing 2013 model. Factoring in a $7,500 federal tax credit, a customer could now buy a Focus EV for $27,700; in California, where there are added incentives, that cost is $25,200.
Nissan Motor started the price war back in January, when it when it cut the starting price on its slow-selling LEAF to $28,800 and offered a $199 monthly lease. Honda Motor slashed the lease price on its plug-in Honda Fit from $389 to $259 a month and included a free home charging station. General Motors cut the price of its Chevrolet Volt by $4,000-$5,000 and is offering a $199 per month lease on its newly launched Chevy Spark EV. The Fiat 500e EV, which goes on sale later this summer, also has a $199-per-month lease.


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