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Silicon Valley rising – sell driving car

CHARLES Darwin once said: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”

While car companies are busy slugging it out in an increasingly challenging global car market, there is a bigger threat looming along the industry’s periphery. This new threat is currently flying well below the radar of most car industry captains, simply because the new competition is not even from car companies.

Instead the new competition coming from a very unlikely source – technopreneurs from Silicon Valley, far away from industrial capitals of the world. Take electric vehicle (EV) specialist Tesla Motors for example.

The company is only 10 years old but its Model S sedan has already overtaken many big names in the industry to win the 2013 World Green Car of the Year award.

Tesla’s proprietary technology is so far ahead of everyone else that Daimler and Toyota has decided that it would be better to license the technology from Tesla than to spend money to catch-up with them.


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