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Nissan hopes to increase brand interaction with new innovation

Montreal, Quebec — July 15, 2013 — For the first time in Canada, multiple automotive dealerships are coming together to create a fully interactive brand experience in a one-time only location. On Thursda, July 18, the area around Montreal’s Olympic Stadium will be transformed into the “My Nissan My Choice Sales Event,” providing consumers with four days of pressure-free VIP access to Nissan’s lineup, product experts and exclusive purchase incentives and opportunities.

Consumers can learn about and put the all-ne, recently launched 2014 Nissan Versa Note up against the Altima, Sentra, Rogue, Pathfinder and other cars in the Nissan line-up to see exactly which vehicle is right for them. Consumers can even test-drive the world’s top-selling, all-electric car, the Nissan LEAF and see the infamous Nissan GT-R which will be on display.

Upon arrival and registration at the 100,000 sq. ft. event, participants will have a chance to “Spin to Win” a brand new vehicle, providing everyone with one of three prizes: $1,000 towards a purchase, $3,000 towards a purchase or the grand prize of $30,000 towards a purchase. These exclusive incentives will be stacked on Nissan’s current offers and can then be immediately applied toward a new Nissan vehicle onsite or at any Nissan dealership within 72 hours of registration.

“At Nissan, our passion for innovation is more than just providing our customers with an exciting new vehicle lineup, it includes finding solutions that fit all aspects of their busy lives,” says Christian Meunier, president, Nissan Canada. “This innovative brand experience is the first of its kind in Canada and we’re proud to run this premiere event in Quebec to give residents a chance to drive all-new cars like the exciting new Versa Note or the 100 percent electric Nissan LEAF. For those who see something they like, the special incentives stacked on our current great offers will make it a perfect time to drive a Nissan.”

With a setup likely not seen before, customers can browse the entire Nissan lineup, learn more about the cars and see exactly how Nissan vehicles fit their lifestyles. For some, the class-exclusive technology of the all-new Nissan Versa Note or class-leading fuel economy of the Nissan Sentra will be the right fit and for others, the rugged but luxurious Nissan Pathfinder will give them the size and utility they need for weekend getaways.

For more information on Nissan, please visit them online



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