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Gentlemen, charge your engines!

ConsumerAffairs’ founder and editor, Jim Hood formerly headed Associated Press Broadcast News, directing coverage of major news events worldwide. He also served as Senior Vice President of United Press International and was the founder and editor of Zapnews, a newswire service for radio and television. Read Full Bio→
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Photo2013 Toyota Prius Plug-in

It’s not exactly the Indy 500 but Toyota has been staging an automotive competition this summer, pitting eco-conscious drivers against each other to see who can wring the best mileage from their electric vehicles.

Called the Prius Plug-In MPG Challenge, it’s a 30-day contest among seven eco-friendly groups and individuals. The goal is to raise awareness of the efficiency of electric vehicles in general and plug-in hybrids in particular.

Toyota is perhaps also hoping to energize sales of the Prius, which have slipped 5% through June. Sales of the Chevrolet Volt, by contrast, are up 12% and sales of Nissan’s all-electric Leaf have tripled through June, according to Automotive News.
95 MPGe
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