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Ford’s Hybrid & Plug-in Electric Vehicle Surge

Ford has not historically been a leader in hybrid or electric vehicle technology. Toyota and Honda very clearly led the introduction of mass-market hybrid electric vehicles. More recently, Nissan and GM have led the burgeoning 100% electric and plug-in electric vehicle markets. But maybe Ford actually had a strategy. (Yes, I generally give people the benefit of the doubt.) Maybe it was just waiting for these markets to heat up? (OK, yes, the conventional hybrid market heated up several years ago.) 2013 Ford C-MAX Hybrid 2013 Ford C-MAX Hybrid Ford’s C-Max Hybrid and Fusion Hybrid models are legitimate contenders in the conventional hybrid electric vehicle market now. As such, they have been selling very well. In the first half of 2013, 38,141 units of the two models were sold in total. This doesn’t come close to the dominant Toyota Prius hybrid models, which saw 116,000 sales, but it is a huge increase and I think a very good total for new models. At the end of 2012, Ford also introduced plug-in electric vehicle models of these two cars — the Ford C-Max Energi and Ford Fusion Energi. They aren’t matching Chevy Volt sales, but they are getting up there. In the first half of 2013, 4,066 units of the PHEVs were sold (compared to 9,855 Chevy Volts). Not bad at all.


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