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Ford, Tesla Gains Push First-Half Growth Rate for Battery Cars

Ford’s hybrid and plug-in versions of the Fusion sedan, seen here, and C-Max wagon boosted its electric-drive deliveries to 46,197, more than five times its year-earlier volume. Photographer: Andrew Harrer/Bloomberg

Ford Motor Co. (F)’s expansion of hybrid and plug-in models and demand for Tesla Motors Inc. (TSLA)’s luxury battery sedans helped electric-drive cars and trucks grow faster in the U.S. in the first half than even surging pickup trucks.

U.S. sales of hybrid, plug-in hybrid and battery-only autos rose at least 23 percent to more than 287,000, based on data compiled by Bloomberg. Deliveries of full-size pickups climbed 22 percent, according to Autodata Corp.

“The number of entries in the segment continues to grow, so as a buyer you don’t have to make a compromise to get what you want,” Alan Baum, principal of Baum & Associates, said in a phone interview from West Bloomfield, Michigan. “Ford is obviously increasing sales, but what’s more important is they’re now a serious player in this space.”

Environmental rules in the U.S., Europe and Japan have pushed carmakers to offer more vehicles that don’t emit climate-warming gases and consume less fuel. Pressure on Toyota’s Prius, the world’s top-selling electric-drive vehicle, is growing as competitors work to replicate the hybrid hatchback’s mass-market success.

Ford’s hybrid and plug-in versions of the Fusion sedan and C-Max wagon boosted its electric-drive deliveries to 46,197, more than five times its year-earlier volume. Toyota Motor Corp. (7203) led with 176,506 such sales, up 4.4 percent.
Pickup Profit

Full-size pickup deliveries exceeded 928,000 in the first half, more than triple sales of electric-drive vehicles. Such trucks also are the top source of earnings for U.S.-based Ford, General Motors Co. (GM) and Chrysler Group LLC. Automakers make an $8,000 to $10,000 profit per pickup they sell, versus $3,000 per mid-size car, John Casesa, senior managing director at Guggenheim Partners LLC, said this week on Bloomberg Radio.

While first-half sales of the four-model Prius line fell 5.1 percent to 120,214, the world’s largest automaker still plans to sell as many as 250,000 this year, Bill Fay, Toyota’s group vice president for U.S. sales, said July 2. A revived advertising push, no-interest loans and discount leases are in place to help meet that goal, Fay said in a conference call
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