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Ford expects to make major inroads into Portland EV market

A key Ford executive said Portland is becoming one of the company’s critical electric vehicle markets.

Chad D’Arcy, Ford’s Focus electric marketing manager, said the region’s commitment to electric vehicles and hybrids will make it an industry hotspot over the next several years. D’Arcy was in town for the Drive Revolution event, which showcased electric vehicles and hybrids at the Oregon Museum of Science and Industry last weekend.

“We really wanted to be part of this event,” said D’Arcy. “Portland is an important city within the electric vehicle industry. It was one of our nine initial launch markets, and we really wanted to be a part of it.”
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