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BMW i3 launch in 3 continents

KOLKATA: Good morning New York! Hello London! Wanshang hao Beijing! At 14.30 Central European Time on Monday, these greetings will ring out from mega cities in the US, Europe and Asia to mark the unveiling of the BMW i3 to a global audience.

BMW claims the i3 is the world’s first premium electric vehicle designed from the ground up to be powered by an electric drive system. “It is a world first by virtue of bringing together visionary design, pioneering technology and an innovative vehicle concept that includes a passenger cell made of carbon-fibre-reinforced plastic (CFRP),” a BMW official said.

In each of the three metropolises, BMW Group board members will present the BMW i3 in a live transmission, explaining the development history and technology of this innovative model and showing what form a global solution to the challenges of personal mobility could take. While many markets worldwide are excited about the new car, it is unlikely to make it to Indian roads anytime in the recent future as electric vehicles are yet to take off in a major way here.

Globally, there is tremendous interest in the i3 premiere that was first displayed as a concept at the Frankfurt International Motor Show exactly two years ago. The unveiling will be streamed live on the internet. The simultaneous launch in three continents highlights the global approach embodied by the BMW i3 towards resolving urban mobility issues worldwide. This approach is rooted in the holistic idea of a purpose-built vehicle concept boasting a unique design, sustainability throughout the value chain and complementary mobility services.


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