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Nissan tops 2013 green brand list

Leading Japanese car maker Nissan has been named one of the world’s greenest brands for 2013 in Interbrand’s third annual Best Global Green Brands report.

Noted for its leadership in zero emissions mobility with the Nissan LEAF 100 per cent electric vehicle, Nissan was ranked fifth place overall out of 50 brands that were selected, said a statement from the auto major.

Nissan moved up 16 positions from its 2012 showing and was named the “top riser” in this year’s report, which was released today by the leading brand consultant.

The Interbrand green brand report ranks brands based on a company’s environmental practices and customers’ perceptions.

Automotive brands took four of the top five positions. Reaching the top ten in only its second year of being chosen for the Interbrand top green brands roster, Nissan rapidly improved on last year’s 21st place result, said the Interbrand report.

Cited in this year’s report was the Nissan LEAF 100 per cent electric vehicle’s positive effect on perceptions of the brand, and an array of eco-friendly actions such as plans to cut vehicle weight by 15 per cent starting in 2017, and Nissan’s collaboration with Daimler and Ford for the development of fuel-cell cars to be launched by 2017.

Nissan said it aims to contribute proactively to the sustainable development of mobility and society while seeking profitable growth.
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