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General Motors Now Offering $4,000 (Or More) Off Chevrolet Volt To Increase Sales

As the longest-running, mass produced electric vehicle on sale today in the United States, the Chevrolet Volt has hit a wall of sorts when it comes to sales (chart below). A not at all surprising fact considering the influx of many new plug-in options over the 30+ months the extended range Chevy has now been on the market.
All Customers Now Eligible For At Least $4,000 Off…Many Will Do Much Better Still

All Customers Now Eligible For At Least $4,000 Off…Many Will Do Much Better Still

The Ford C-Max Energi began the assault on Volt sales in late 2012, and Ford continued to chip at the Chevy’s base with the introduction of the Fusion Energi that went on sale in February of 2013.

Even more recently, although not in direct competition, was the new, $6,000+ cheaper 2013 Nissan LEAF (which starts at $28,800), that saw the 75 mile EV’s sales more than triple over the past three months.

So what is Chevrolet to do with the Volt, with a starting MSRP that still stands at $39,145? Here are the options open to GM as we see them:

Offer large discounts on current inventory
Improve the features and capabilities of the platform
Lower the MSRP on the 2014 model
Accept the new sales levels as an acceptable reality for the Volt

Having watched GM operate for the past several years, we don’t feel they have any intention of letting the Chevrolet Volt go silently into the night and become a sales footnote in the history of the electric vehicle in the US.

Likewise, the 2014 model year is set in stone…and no significant improvements are in store that can give the Volt a more competitive advantage at $39,000+; unless you are really jazzed about two new color choices (Ashen Gray Metallic And Brownstone Metallic), a leather wrapped stealing wheel, and the option to add heated seats
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