A sample text widget

Etiam pulvinar consectetur dolor sed malesuada. Ut convallis euismod dolor nec pretium. Nunc ut tristique massa.

Nam sodales mi vitae dolor ullamcorper et vulputate enim accumsan. Morbi orci magna, tincidunt vitae molestie nec, molestie at mi. Nulla nulla lorem, suscipit in posuere in, interdum non magna.

EV Industry Better Off Without Better Place

I’d like to say I was surprised to hear that $850 million bust Better Place has entered bankruptcy, but the company’s audacious vision for electric cars was a longshot from the start. Founder Shai Agassi started in 2007 by raising hundreds of millions and quickly staffed up a global operation as the company attempted to prove that being able to swap out a car’s battery pack in minutes was a requirement for EVs to succeed. This message ran contrary to the rest of the industry’s strategy to convince motorists that EVs could be sufficiently charged for local travel through a combination of overnight home charging, public charging, and the occasional fast charge.

But as I wrote 3 years ago, the risky strategy of positioning battery swapping as a panacea (while denigrating fast charging) was not a good one for consumers, and was only suited to specific applications. For taxis or fleets, where maximizing time on the road is crucial, the extra cost of building a network of battery swapping stations could make sense. Better Place could not even gain traction in its home turf of Israel, a small country where employers purchase many of the vehicles.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.