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3 Lessons Tesla Motors Learned From Apple (TSLA)

They say that imitation is the sincerest form of flattery. If that’s the case, Tesla Motors (NASDAQ:TSLA ) owes a lot of its success to some major lessons learned fromApple (NASDAQ: AAPL ) . The companies don’t compete in the same markets or even make similar products, but there are three ways in which Tesla has followed Apple to its recent success.

Integration is key
When electric vehicles were first being developed, the thought was that swappable batteries were desirable and that using standard parts would reduce cost and make the vehicles more available to the mass market. A123 Systems and Ener1 developed batteries that companies could design around when Fisker, Th!nk, and Volvo began designing electric vehicles.

But rather than building a car around a battery, Tesla built a battery that was integrated with the car. The Model S’s battery is a flat design beneath the driver’s feet and ads to the rigidity, lowers the center of gravity, and assists in safety. This integration in the design of the Model S saves space and allows Tesla to pack more energy storage into the vehicle.

General Motors’ (NYSE: GM ) Chevy Volt, on the other hand, was built with batteries that look like they come straight out of a box, with little regard for the car’s design. If you click here you can see images of the Volt’s battery and contrast it with images of the Model S battery here. Clearly, Tesla spent more time integrating the battery into the car’s design, making it an asset rather than a liability.



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