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Volvo Doubling V60 Diesel PHEV Production Due To High Demand

volvo-v60-hybridVolvo just entered the hybrid market with a limited production V60 Plug-In Hybrid-Electric Vehicle (PHEV). They sold the first 1,000 that they built last year, and initially expected to increase production to 5,000 in 2014, but now they are increasing it to 10,000 due to unanticipated demand.

Volvo “inundated” with demand for their diesel plug-in hybrid despite being skeptical that customers would line up for such vehicles. Unlike Chevrolet, Nissan, and other electric vehicle manufacturers (or should I say the rest) who seriously overestimated theirs, Volvo was cautious, and it appears to be paying off. They spent years developing their hybrids but waited until now to finally sell one.

Plug-In hybrids (unlike non-plug-in hybrids), and diesel cars tend to cost far more than traditional gasoline-only cars. In the V60 PHEV Volvo used a combination of both: a diesel hybrid-electric propulsion system, and sells the car for about $80,000.

It seems as if a vehicle like that should be on the extreme high end of the hybrid price range (for what it offers), but it is quick. It accelerates from zero to sixty MPH in 6 seconds, and it is a Volvo station wagon!


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