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Nissan Leaf electric car continues to make history

With 25,000 sold in the United States and 62,000 sold globally as of April 2013, it is the world’s best-selling EV. It is also made in the USA, at Nissan’s state-of-the-art factory near Nashville, Tennessee, along with Nissan’s battery manufacturing plant nearby.

The Leaf had its best sales month ever in March 2013, and a 423.5 percent year-over-year sales increase in April.

“From the beginning our goal with LEAF has been to bring affordable, zero-emission transportation to the mass market in a practical, fun-to-drive package. We’re seeing the adoption curve for EVs accelerate,” said Erik Gottfried, Nissan director of electric vehicle marketing and sales strategy.

There is tremendous interest on the West Coast, especially in San Francisco, where Leaf outsold all other Nissan models in April 2013. Other top markets for EVs are Seattle, Portland and San Diego, and new strongholds like Atlanta, Raleigh, Denver, Dallas, Chicago, St. Louis.

Let’s also add my hometown New York City, where six Leaf vehicles donated by Nissan are participating in a six-month trial program to determine whether EVs can be taxis. NYC taxis average 70-100 miles a day, which is exactly the range of the Nissan Leaf.

“We’ve found that customers interested in Leaf come to the showroom exceptionally well educated about the product. Then post-purchase, they stay engaged with us, connect with the Leaf owner community and share their experience broadly, which drives greater interest in Leaf,” said Gottfried.

Nissan is collaborating with partners expand and increase the charging infrastructure in the United States, including tripling the number of quick chargers from 200 to 600 at locations like airports. Nissan also is businesses to encourage workplace charging on their campuses, as an employee benefit, so an EV driver can leave home fully charged, plug in at work, and be fully charged again for the trip home.


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