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Despite selling almost 90,000 electric vehicles, Renault-Nissan will not hit 2016 sales target

When you’re in the lead, everyone can see the target on your back. When you’re in front and talking about how much faster you could go, then it can seem like you’re setting up your own stumbling blocks.

That’s one way to look at the electric vehicle work that Renault and Nissan are doing as they handily outsell their competitors when it comes to pure EVs. In February, Nissan announced it had sold well over 50,000 Leafs around the world and that number has grown to 62,000 by now. Automotive News Europe recently tallied up Renault’s all-electric vehicle sales from the launch of the various models through April 2013 and found the company has sold 24,688 in total (Twizy: 9,911; Kangoo Z.E.: 8,760; Fluence Z.E.: 3,487; Zoe: 2,530). So, let’s call it almost 90,000 EVs by now for both companies. That’s a lot, but Renault-Nissan chief Carlos Ghosn – and here’s where the self-inflicted wounds come in – had to admit to the press recently that his companies probably won’t hit the original target of selling a combined 1.5 million EVs by 2016.

Ghosn remains confident as ever in the long term potential for EVs, saying earlier this year that, “we know this is a breakthrough technology, we know [the Leaf] is a breakthrough car, and we’re just going to have to be extremely patient and resilient and remove the obstacles one after another.”


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