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2013 Prius Plug-in MPG Challenge To Raise $20,000 For East Coast Eco Charities – HybridCars.com

The Prius Plug-in Hybrid is well regarded in the West Coast, but if anyone had any doubts, it’s appreciated in the Northeast as well, and today in Caldwell, N.J. Toyota began its first MPG Challenge to raise further awareness in New York, New Jersey and Connecticut.

“We see the MPG Challenge as a way to make environmental education fun,” said David Christ, general manager of Toyota’s New York Region. “By tapping regional organizations, we’re able to engage at a local level while demonstrating the Toyota Prius Plug-In’s ability to improve the lives of our fellow community members.”

The participating regional organizations (listed below) will attempting to maximize mileage on a plug-in Prius’ on-board mpg computer readout. The MPG Challenge will see five separate waves of competition, Toyota says, and up to eight challengers will participate over a 30-day period.

More http://www.hybridcars.com/2013-prius-plug-in-mpg-challenge-to-raise-20000-for-east-coast-eco-charities/

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