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Tesla Motors and Fisker Automotive: a tale of two electric cars – CSMonitor.com

Albert Einstein once said: “Make everything as simple as possible, but no simpler.” Pundits always pursue the former, but often fail to uphold the latter.

Such has been the case recently in regards to the prospects for electric vehicles. Will electric vehicles be commercially successful or won’t they? As often happens, there is superficial evidence supporting both sides of the argument.

On one hand, you have Tesla Motors (NASDAQ: TSLA). Tesla recently announced that it had achieved its first quarterly profit, on the back of better-than-forecasted sales of its new Model S sedan.

On the other hand, you have Fisker Automotive. At the same time that Tesla was releasing good news, Fisker was making waves with its drastic downsizing, laying off 75% of its workforce. Fisker’s main model, the Karma, is probably unfortunately named, as the company is certainly beset with misfortune these days.

Fisker’s bad news made more headlines than Tesla’s good news, in part because Fisker has received financial support from the U.S. government, and was thus being lambasted by some as the “next Solyndra”. (In part, also, because bad news seems to get more attention than good news.)

So, why is Tesla doing fairly well while Fisker is definitely not? This comparison between the twomakes a strong case that Tesla simply has a better all-around product at a more attractive price than Fisker.

More http://m.csmonitor.com/Environment/Energy-Voices/2013/0415/Tesla-Motors-and-Fisker-Automotive-a-tale-of-two-electric-cars

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