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March 2013 Plug-In Electric Vehicle Sales Report Card

March of 2013 has set a new benchmark for sales of plug-in vehicles, as huge monthly gains at some automakers (and steady results at others) have pushed the overall number of plug-in sales to an all-time high in the US for March.

Most notably, large sales (and production increases) at Nissan with the LEAF, and at Tesla with the Model S, combined for over 4,000 fully electric cars sold during the month, spurring the record result. And while some of the numbers have still yet to come in (so we can not put an exact number on the total number of EVs sold), it will definitely break the old record of EVs sold in December of last year.

While GM faltered with the Volt in March, it still remains to be seen if Ford can break out of their mini-slumps in 2013 with their Focus EV and Energi offerings. Toyota marked small improvement during the month.

NOTE: This scorecard is published as soon as the first auto maker reports, and is populated/updated throughout the day as soon as more data is available.

(last update: Tuesday, April 2nd, 2013 @03:29pm)

2013 Chevrolet Volt
Chevrolet Volt: GM has a bit off an off month as only 1,478 Volts were sold. (full story here)

Despite increasing production at the Hamtramck facility over the past two months to fill in dealer inventory, plug-in sales were a touch weak at the US automaker. To remedy this, GM nationally discounted the car by $3,000 to its dealers to round out the month.

In February, Chevrolet sold 1,626 units, which was up 60% up from a year ago’s result. This month however GM found itself up against an incentive laden (and consumer hungry) March of 2012, when the company sold 2,289 units.

This is the first year-over-year miss for the Volt since it went on sale in December of 2010. Sales were off 35%. For the month, GM did continue to produce Volts at a break-neck speed, building 2,722 in Michigan.

Recently, Chevrolet has said that the 2014 edition of the Chevrolet Voltwill go on sale in “late May” and has released the first couple new options on the car…new paint color choices.



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