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India: Mahindra Reva sees power in electric cars

Electric mobility pioneer Mahindra Reva Electric Vehicles, part of the $15.9 billion Mahindra & Mahindra (M&M) group, is upbeat about the prospects of electric cars becoming a popular mode of transportation in India.

In this regard, Mahindra Reva, which launched the ‘e2o’ electric car in Bangalore on Wednesday, has planned a meticulous campaign to make the car popular in the country.

Having already rolled out the e2o in eight cities, the company has roped in 24 out of 200 Mahindra dealers to sell the car.

Talking to Deccan Herald on Wednesday, Mahindra Reva Chief of Strategy and Technology Chetan Maini said, “There are many markets which need to be penetrated. A robust distribution network is required if this is to be achieved.”

Mahindra Reva, which is the country’s only electric car manufacturer, has invested around Rs 100 crore towards the development of the e2o concept, including a new plant near Bangalore with a capacity to manufacture 30,000 cars.


When the e2o concept was first announced (as Reva NXR), one of the major challenges the company had to contend with was to sensitise people about the importance of electric mobility. “Electric vehicles may emerge as game-changers. But the need of the hour is to educate customers about shifting to electric mobility, from the conventional fuel-run vehicles,” Maini said.



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