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BMW to launch electric, plug-in hybrid cars in South Africa during 2014

BMW will launch its alter- native drive i3 and i8 models in South Africa next year, the German manufacturer has confirmed.

This will follow on from the i3’s international unveiling this year, with the i8 to follow next year.

The i3 – previously known as the Megacity Vehicle – will be BMW’s first series-produced car for urban areas to be driven by electric power alone. It will also have a high recycled material content: 25% of the thermoplastic components by weight will be replaced by recycled and renewable materials.

The i8 is based on the BMW Vision EfficientDynamics concept study. BMW says its “plug-in hybrid drive blends the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car”.

“With the BMW i subbrand, we are opening up new target groups for the company and positioning the parent brand, BMW, even more strongly as a sustainable and forward-looking brand,” says BMW South Africa group communications and public


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