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2013 Fiat 500e price threatens the Nissan Leaf (Video)

The Chrysler Group has announced the pricing for the new 2013 Fiat 500e and with a purchase price of $32,500 along with a leasing price of just $199 a month – the new all-electric Fiat is just as affordable as the popular Nissan Leaf.

First, the basic pricing details for the 2013 Fiat 500e. The manufacturers suggested retail price (MSRP) is $32,500 and that includes a destination charge of $700. For comparison, the Nissan Leaf has a base price of $29,650 and the Ford Focus Electric starts at $39,995 so the 500e is slightly more expensive (based only on MSRP) than the Leaf while being significantly less expensive than the Focus Electric. Also, when you factor in the $7,500 federal tax credit, the $2,500 California credit (the 500e is only being sold in California at launch) and various company rebates – those who apply to all will only pay around $20,500 for the Fiat 500e. Granted, both the Leaf and Focus Electric are also subject to the $7,500 federal tax credit but when you factor in all of the discounts available for the 500e at launch, this will likely be the least expensive EV on the market.

For those who do not want to buy the 2013 Fiat 500e outright, the Chrysler Group has a very attractive leasing program that may put the electric Fiat more comfortably within the budget of many EV shoppers. The 500e is available on a 36 month lease program and those who pay $999 up front can drive the electric Fiat for 3 years at the rate of just $199 per month. That is the same monthly lease price as the gasoline powered base model Fiat 500 Pop. Also, $199 is the same lease price as the Nissan Leaf buy Leaf leasers have to pay an extra grand up front so in the long run, the 500e is the better leasing deal.
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