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The electric Rav4: Toyota body, Tesla heart

Last fall, Toyota started selling a new, all-electric version of its popular Rav4 in California. Chances are, you didn’t notice.

The company never blitzed the airwaves with ads, the way Nissan did for its electric Leaf or GM did for the Chevy Volt. The Rav4 EV, sold only in California, landed without any kind of PR splash at all. And it shows in the sales figures. By the end of February, Toyota had sold just 249.

It’s a pity, because this is a seriously fun car.
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