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How To Get A Tesla Model S ‘Elon Musk Signature Edition’

Why would Tesla Motors CEO Elon Musk take a Sharpie to the sun visor of an all-but-new Tesla Model S electric sport sedan?

It wasn’t a question we’d considered until a reader tipped us off to a photo on Flickr that showed just that.

And we were intrigued enough to contact Tesla Motors [NSDQ:TSLA} to ask just what was going on here.

The photo is one of a set of 15, dated last Saturday, collectively labeled “Elon Musk visits Austin,” taken by local resident John Griswell.

“Owners showed up early during the opening weekend of our store at The Domain in Austin, Texas,” responded Tesla communications director Shanna Hendriks.

“Elon was there at South by Southwest to give his keynote address,” she continued, “and he stopped by the store to say hi.”

“Owners asked him to autograph their cars–and he obliged!”

For background, you should know that the first, priciest, and potentially most valuable Model S cars are the first thousand or so off the production line.

They have pretty much every feature you can order on a Model S, plus special paint and trim, and they’re designated the “Signature” series.

Each one carries a signed nameplate with its limited-edition serial number.


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