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Detroit Electric set to launch U.S.-made Tesla rival

Storied-brand Detroit Electric is teasing an electric vehicle that will take on the Tesla.

“After an absence of over 70 years, Detroit Electric…has returned to the legendary Motor City, promising job creation and a range of exciting 100% electric vehicles for the mass market,” the company said in a press release.

The first model will be “a limited-edition two-seat sports car,” the company said.

And it will be assembled in Michigan with production to start in August. “We are proud to become the fourth car manufacturer born out of Detroit,” according to the statement.

The vehicle hints of a design like the Lotus Elise-based Tesla Roadster.

Which shouldn’t be surprising, as the Detroit Electric brand was resurrected in 2008 by Albert Lam, who was formerly Group chief executive of the Lotus Engineering Group and is now Detroit Electric’s chairman and Group CEO.


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