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2013 Nissan Leaf TV Ad: Selling Electric-Car Fun, Finally!

The 2013 Nissan Leaf electric car has some lofty sales goals associated with it–certainly higher than the 9,750 deliveries that Nissan averaged each year in 2011 and 2012.

So it’s encouraging to see a new television ad for the 2013 Leaf that actually highlights the fun and special features of driving electric cars.

The new ad is a quick-cut 30-second spot that packs a lot into its voiceovers, with visuals of an attractive young couple on a dinner date in their new Leaf. You can watch it below.

Experienced electric-car advocates, among them Chelsea Sexton, have pointedly criticized much of the marketing of cars like the Leaf and the Chevrolet Volt over the two years since they were introduced.

As Hollywood producer Dean Devlin pointedly said last year, marketing electric cars as “medicine”–something that’s good for you even if you don’t much like it–is bound to fail.

After viewing the new ad, advocate Chelsea Sexton commented, “It reminds me a bit of a VH1 pop-up video, but it’s a definite step in the right direction.”

“It even mentions ‘fun’ in the first line!”

While the famous Nissan Leaf “Polar Bear” ad was memorable, it hardly spelled “fun” or “sexy” or “enjoyable”.



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