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Wheelies: The Electric Network Edition

Leaf electric cars being charged in Tallinn, Estonia, before the start of an electric car rally from Tallinn to Monte Carlo in June 2012.

In which we bring you motoring news from around the Web:

• Estonia is the first country in the world to establish a nationwide network of fast chargers for electric vehicles, Reuters reports. The network is made up of 165 chargers that were produced and installed by the engineering group ABB. The fast chargers placed along roads and in towns feature a unified payment system, Reuters says. One of every 1,000 car in Estonia is an electric vehicle, making the nation second in electric vehicle usage only to Norway, where four of every 1,000 vehicles is electric. (Reuters)

• How do automakers persuade car buyers to pay big bucks for hot sports cars? The answer, USA Today reports, is emphasize how practical they are. The Mercedes-Benz SLS AMG has a trunk that is roomy enough to hold a bag of golf clubs, the vehicle’s product manager Rob Moran told the newspaper. Porsche’s advertising for the 911 has shown how useful the $85,000-plus car is for driving children to school. And leave it to the people who study these kinds of things to come up with a term for this approach in advertising. Ian Beavis, executive vice president for Nielsen Global Automotive, calls it “post rationalization.” (USA Today)
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