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Ford Quadruples EV Dealer Certification | Earthtechling

While the autosphere watches the “he said, he said” spat that is luxury EV automaker Telsa versus the venerable New York Times, other automakers are ramping up their more affordable electrified vehicles (e.g., EVs and plug-in electric hybrids) for the rest of the masses.

Ford, back in February 2011, planned a phased roll out approach to support its electrified vehicles, which would number five, over the coming years. Phase one of the EV Certified Ford dealer program would focus on 19 key marketplaces like Los Angeles, Ca., where projected sales of such vehicles would be high; then expand to 23 additional markets during phase two.

Dealerships involved in Ford’s certification process had to meet various requirements, including the installation at least two EV charging stations on their lot, and intensive product training for their sales and service staff. Other requirements included signage around the dealership and having test vehicles like the Ford Focus Electric in the showroom at all times.



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