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CODA Motors’ Debt Struggles

CODA Motors, much like other electric vehicle startups, started with a vision. Unfortunately, vision doesn’t always translate into a success, and CODA Motors’ debt struggles may be just the beginning. As with any new product, there is always the chance that the market isn’t ready for the product or for the particular approach. CODA Motors’ plan, similar to Tesla Motors, was to install electric traction systems in another chassis.

The problem was which vehicle they each chose. Tesla Motors created the first Tesla Roadsters from a decidedly sweet-looking ride, the Lotus Elise. CODA Motors’ Chinese-acquired bodies, some 20 or 30 years behind the times, just don’t cut it in the modern marketplace. The EV market is tough, and CODA Motors can’t compete for looks, even if the underlying technology is sound.


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