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Young drivers show interest in hybrids, electric cars

Hybrids, plug-in cars and gas-sipping small cars may save you money on fuel, but they also make a statement about your attitude towards the environment, Ingram writes. This is something younger buyers are becoming quite keen on.

A 2012 Chevrolet Volt electric vehicle is parked at the solar-powered electric charging station at General Motors Co’s assembly plant in Hamtramck, Mich., in this August 2011 file photo. Younger generations are more aware of alternative-fuel vehicles, Ingram writes.

Read between the lines, and it isn’t surprising that large carmakers are starting to get more involved with car sharing schemes and similar.

They’re essentially preparing for a future where upcoming generations of drivers simply aren’t as interested, or willing, to take the plunge into car ownership. Car-sharing will try and fill that gap.

The young drivers that are interested in cars are now more excited about green concerns and connectivity, says The Detroit News.

A recent study from management consultants McKinsey & Co suggests a car is now less of a status symbol than it was 20 or 30 years ago, but instead a symbol of independence and an advanced life-style.

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To some degree, that means cars need to be an extension of the sort of devices we’re becoming increasingly familiar with–tablet PCs and smartphones. Older generations might prefer simplicity in their cars–and maybe a healthy dose of horsepower–but for the increasingly car-disinterested, it’s technology that’ll sell cars.

Enviromental awareness is important, too.

Hybrids, plug-in cars and gas-sipping small cars may save you money on fuel, but they also make a statement about your attitude towards the environment. This is something younger buyers are becoming quite keen on.

McKinsey & Co’s survey revealed that 47 percent of the young–those between 18-39 years old–showed greater willingness to pay extra for an electric car, and are keener to use low-CO2 vehicles.
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