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USA: Coda Circling The Drain With More Layoffs, Slashed Prices

It always sucks to see an innovative company with great ideas go under, and the green energy movement has had its fair share of casualties. But in all honesty, we don’t think anybody is surprised to see electric car maker Coda struggling to make any headway with their Chinese-built EV. With news of more layoffs and dealers slashing prices by 40%, it seems as though the writing is on the wall for Coda.

Like we said, it is sad to see an innovative company go belly-up, but there wasn’t anything particularly innovative about Coda. Using a vehicle body based built by Chang’an Hafei Auto, the Coda sedan is quite frankly one of the least-inspiring looking vehicles, gas or electric, on the market. This Coda concept probably would have met with a much more enthusiastic response. While its 31 kWh battery pack allows for up to 88-miles of driving per charge, the $38,145 sedan is only offered for sale in California, and has been met with delay after delay. Sales were initially slated to begin in late 2010, but the first Coda sedans didn’t leave the assembly line until March of 2012.
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