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Ford offers hefty discounts on Focus electric vehicles

$10,750 discount for 3-year contracts touted; base price cut

Ford Motor Co. is offering hefty discounts of more than $10,000 for leases on its slow-selling Focus electric vehicle.

Ford is offering customers up to $10,750 off for three-year leases, according to the Dearborn automaker’s website. It also has dropped the base price of the Focus EV by $2,000 for cash sales.

In addition, Ford is offering a $2,000 cash discount on the Focus EV and 1.9 percent financing if the electric vehicle is purchased through Ford Motor Credit.

The automaker sold just 685 Focus EVs in 2012, but built 1,627 — making it one of the poorest performers among electric vehicles on the market.

Ford’s discounts are the latest among automakers looking to stimulate EV sales. Last week, Nissan Motor Co. dropped the price of its new 2013 Leaf EV by 18 percent to $28,800. Last year, the Japanese offered incentives in the wake of far lower than expected sales.

“We certainly are not in a situation where we have to completely discount,, but we do have to respond to competitive pressures,” Ford spokesman Wes Sherwood said. “We’re not anywhere close to where Nissan has gone with the Leaf.”

Ford’s website says it is offering $10,750 off “Red Carpet leases” for retail delivery by April 1.


From The Detroit News:


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