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2013 Electric Car Technology Investing

An Electric Car You Can Actually Afford!

“It’s the next big thing!”

That’s what the PR guys and leggy models always tell you as they recite their boilerplate pitches in front of massive displays of cars, trucks, and guys in white lab coats. Then they hand you a pen or a mini-flashlight and move on to the next person in line. I’d say they’re right about ten percent of the time.

Still, I’d be lying if I said I didn’t thoroughly enjoy checking out all the latest gadgets, technologies, and concepts the automakers roll out every year at the Detroit Auto Show… especially over the past few years, where hybrids and electric vehicles have taken center stage.

Of course, this year it was less about fuel economy and more about muscle; GM made a huge splash with its new 2014 Corvette Stingray.

Still, there were a number of new hybrids and electric vehicles on display that upped the ante on performance, design, and even price…

Nissan Staying Aggressive

dasleafThe Nissan LEAF has become the first household name in pure electric cars.

The all-electric vehicle debuted a couple of years ago and has sold about 50,000 units globally.

Although this may not sound like much, consider that the first year Toyota’s hybrid superstar Prius came out, only 3,000 units were sold, and the following year, only 20,000.

Still, Nissan needs to get more units out of its factories and on the roads. And while sales have been relatively good, given the nature of the disruptive vehicle technology, the Japanese automaker has fallen short of sales goals.

So in an effort to improve sales, Nissan’s 2013 LEAF will sell at an 18% discount. The company can actually pull this off, as its manufacturing costs are falling with its production moving from Japan to Tennessee.

The basic 2013 model will start at $28,800 before the $7,500 federal tax credit and any additional state tax credits.

At this price, California residents, who get a $2,500 tax credit, can get a brand-new Nissan LEAF for $18,800 — or about the same price of a size-comparable internal combustion vehicle. Of course, this one won’t require you to spend a dime on 87 octane.

Now, I’m not saying the new price will definitely increase sales, but certainly this will put the vehicle’s purchase price well within range of a few more car buyers who want the environmental and national security benefits that come with owning an electric vehicle, but until now just haven’t been unable to come up with the cash.


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